Home » Slave in a Box: The Strange Career of Aunt Jemima by M.M. Manring
Slave in a Box: The Strange Career of Aunt Jemima M.M. Manring

Slave in a Box: The Strange Career of Aunt Jemima

M.M. Manring

Published
ISBN : 9780813918112
Paperback
210 pages
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 About the Book 

In Slave in a Box, M. M. Manring investigates why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology, through reinterpretationsMoreIn Slave in a Box, M. M. Manring investigates why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemimas symbolic role in the Civil Rights movement and her present incarnation as a working grandmother. The reader learns how advertising entrepreneur James Webb Young, aided by celebrated illustrator N. C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemimas ready-mixed products offered middle-class housewives the next best thing to a black servant: a slave in a box that conjured up romantic images of not only the food but also the social hierarchy of the plantation South.